Methodology example

A real-life case

"Connected TV? I don't get it. People tell me it holds big opportunities for the advertising industry, but…"

Adkemix's response:

• Trend report on the ecosystem, key players, and major developments

"Can we go further?"

"OK. I need a market study."

Adkemix's response:

• Qualitative research: In-depth interviews
  (Optional: Quantitative research - questionnaire design, fieldwork provider selection, etc.)

• Delivery of a full research report

"Can we go further?"

"OK. I need help choosing an agency, a technology provider, or for an acquisition"

Adkemix's response:

• Market mapping: ecosystem overview of potential candidates

• Sourcing of top-fit partners

• Analysis of each option's strengths, limitations, and differentiators

• Comparative benchmarking

"Can we go further?"

"OK. Now I need to roll it out (or integrate it, depending on the case)."

Adkemix's response:

• Change management & onboarding:

  • Design of educational materials

  • Internal documentation

  • Internal engagement & promotion

• Team training: Workshops, masterclasses, working groups

"Can we go further?"

"Yes. Now I need people to know about it."

Adkemix's response:

• Which paid media levers to activate?

• Let's talk about search: what's the strategy?

• Social media: how does it really work?

• Inbound marketing, influencer campaigns‚ it's all getting confusing…

"Can we go further?"