SambaTV

SambaTV is a leader in real-time media performance analytics across all screens, powered by a DAAS (Data As A Service) model.

Exclusive, high-quality data

Uses proprietary first-party data for detailed and independent media analysis.

With Automatic Content Recognition (ACR), SambaTV captures all viewed content - Including streaming - going far beyond traditional TV panels.

Connects TV and digital behaviors with over 90% accuracy, identifying devices used by the same individual.

High-performance GrapID

Real-time measurement and optimization of TV ad performance

Cutting-edge technology

True-to-life representation

Its demographic panel mirrors national census data, providing a highly accurate reflection of population diversity.

End-to-end control

Owns the full tech stack to ensure complete, lossless data collection and optimal tracking of cross-device campaigns.